In collaboration with conxiOS
Magnum Opus turns deeper self-understanding into aligned action and meaningful creation.
Magnum Opus is an adaptive architecture for understanding a whole person: their identity, purpose, needs, and the contribution they are here to make. It is the patented methodology by conxiOS, delivered in partnership with Kindling by Shawna.
What it is
Not another personality test. An adaptive architecture.
Most tools explain one dimension of a person and hand back a type, a score, or a colour. Magnum Opus connects every dimension into one evolving picture, so a conversation can start from the whole person instead of a single label.
It organises identity, purpose, direction, energy, service, promise, and potential into one usable whole: fourteen dimensions mapped around Peak Power at the centre. Because it is built to be revisited as identity, ambition, and context change, the framework stays while the answers sharpen over time.
From scattered insights to one clear path forward.
Magnum Opus Translation Guide
Familiar words. Different meanings.
Many leadership, coaching, and personal development disciplines use the same language. Magnum Opus often uses these terms differently. Before learning the methodology, it is important to understand how they are defined within the Magnum Opus architecture.
Purpose
Traditional coaching
Your mission or reason for being.
Magnum Opus definition
The recurring pattern of problems you are uniquely positioned to solve through your experience, strengths, and contribution.
Passion
Traditional coaching
What you love doing.
Magnum Opus definition
The natural expression of the work, relationships, or activities that feel most energizing and meaningful to you. Within Magnum Opus, passion is explored through the lens of your most fulfilled Universal Needs.
Drive
Traditional coaching
Motivation, ambition, or personality.
Magnum Opus definition
One of three Core Human Drives that form the foundation of the Magnum Opus methodology: Liberation, Growth, and Happiness. These are treated as universal motivational forces within the framework.
Emotion
Traditional coaching
A feeling to manage or regulate.
Magnum Opus definition
Information that helps reveal how a person is experiencing their current reality. Within Magnum Opus, emotions are explored as indicators of movement toward or away from what matters most to them.
Values
Traditional coaching
Personal beliefs or ideals.
Magnum Opus definition
The principles a person or organization consistently chooses to act from, especially when under pressure. Values are understood through observable behaviour rather than aspiration alone.
Needs
Traditional coaching
Wants, preferences, or deficiencies.
Magnum Opus definition
Nine Universal Human Needs that Magnum Opus uses as a common framework for understanding human behaviour, motivation, and decision-making.
Identity
Traditional coaching
How you describe yourself.
Magnum Opus definition
A coherent understanding of who you are, how you operate, what you stand for, and the contribution you intend to make.
Strengths
Traditional coaching
What you’re naturally good at.
Magnum Opus definition
Capabilities that create the greatest value when aligned with your identity, purpose, and context.
Potential
Traditional coaching
Untapped ability.
Magnum Opus definition
Capacity that has not yet been fully expressed or developed. Magnum Opus explores the conditions that may help unlock that capacity.
Alignment
Traditional coaching
Being consistent or on the same page.
Magnum Opus definition
Coherence between identity, principles, decisions, relationships, and actions.
Leadership
Traditional coaching
Influencing others toward goals.
Magnum Opus definition
Creating the conditions in which people, teams, and organizations can operate with greater clarity, coherence, and shared purpose.
Coaching
Traditional coaching
Helping people find their own answers.
Magnum Opus definition
Facilitating deeper understanding of the patterns shaping behaviour so individuals and teams can make more conscious choices and build their own capability over time.
Transformation
Traditional coaching
Significant personal or organizational change.
Magnum Opus definition
A meaningful shift in how a person, team, or organization understands itself and operates over time.
Success
Traditional coaching
Achieving goals or desired outcomes.
Magnum Opus definition
Creating outcomes that are increasingly coherent with one’s identity, purpose, principles, and intended contribution.
The Magnum Opus perspective
It begins with understanding, not performance.
Magnum Opus is built on the premise that lasting leadership and healthy culture are more likely to emerge when individuals, teams, and organizations first develop a deeper understanding of their identity, needs, and purpose.
This understanding also shapes how people think, relate, decide, and act over time.
Rather than beginning with performance alone, Magnum Opus begins with understanding. The methodology attempts to do this by mapping identity, needs, and behavioural patterns before introducing tools, goals, or interventions, allowing individuals and teams to see how their decisions and actions are shaped over time. This differs from many current models that prioritize goal-setting, performance metrics, or behavioural change first, often without fully examining the underlying structures that drive those outcomes.
As the methodology continues to evolve, Magnum Opus distinguishes between established research and research-informed practice.
It also separates methodological principles from working hypotheses, so practitioners and clients can clearly understand what is known, what is designed, and what is still being explored.
Experience it in person
The Magnum Opus Amsterdam Lab
The clearest way to understand Magnum Opus is to experience your own. In one morning, you map your purpose, needs, and direction, and leave with a practical plan and a way to bring the architecture back to the people you lead and coach.